What is Hand of God Wines?
HAND OF GOD IS…
One of the best winemakers in the world, a ‘Master of Malbec’, partnered with a venture capitalist visionary whose experience in high tech and social media startups generates incredible wines presented with unconventional style through unorthodox channels. Collaboration extends to our staff, field hands, philanthropies, friends, and most importantly, our customers.
We’ve taken the best, most efficient winemaking approaches from both the new and old worlds, at times resulting in the simplest technological solutions to complex processes. We push the boundaries in the way our consumers experience our wine. We produce unusual Argentine blends and Malbec from some truly old vines that are super-focused, powerful and well-cared for. We still plow our soil by horse even though tractors can do it faster and we hand pick our grapes rather than use a machine. We are seriously passionate about the craftsmanship of our wine.
We’re conscientious of every element of our wine and know that to create the best results, the winemaking process has to be accomplished thoughtfully and locally at every step. From choosing the vineyard sites to creating the final blend, we have chosen the best Mendoza has to offer. We’re also our own producer and importer.
Our vineyards, wines and winemaker are natives of Argentina. It is a country full of passion, mystique, natural wonders and great traditions. It is iconic: gauchos, street art, tangos, Evita, the Andes Mountains, asados, and extraordinary wine. Let us share this world that you may have not yet experienced, through our wines and our collaboration of experiences and stories yet untold.
What’s your traction been like thus far?
We started 7 years ago and launched weeks ago.
We have distribution in 5 states and rolling out to the East Coast now. We have two wines in the market with another 3 to come.
Old Vine Malbec
Fingerprint Red Blend
What do you know now that you wish you would have known when you started Hand of God Wines?
Not enough room to answer this.
Wine is HARD.
Argentina is HARD.
Distribution and Laws are HARD.
Let’s have a glass of wine and discuss.
What’s a hypothesis that you’ve had that has failed? And how did you respond?
Direct to consumer was going to be our way. But you cannot build up quickly enough so we are securing broader distribution (important for trial) and then will come back to direct to our users/customers and create a wine club that makes sense.
What’s your favorite startup in Seattle? (Besides your own!)
Avalara. They are under the radar a bit but they are solving a big problem. Oh and they like Hand of God wines :).
What’s your favorite thing about being a startup in Seattle?
You are only one person away from anyone. People are generally supportive and want to help. Also, Seattle has a great food, wine, tech culture and lots of people to help carry the message and be part of the message-carrying team.
What’s your favorite thing about being an entrepreneur?
Creating the path.
Living every day with the intensity of knowing i am the outcome.
I love controlling my own destiny.
What does the success look like for Hand of God wines?
Easy. we create a close knit community and a wine club and we sell what we make and we have fun and ultimately make enough to give back too.
What’s your favorite local sports team?
If your company were an animal, what would it be and why?
“Not a cow. Cows get eaten in Argentina. And go well with our Malbec. My five year old daughter loves cheetahs cuz they are fast.
We are fast. So, Cheetah!”