We make kids fitness toys. I’m the CEO for the the organization.
What’s your traction been like thus far?
We have been operating for two years now and have sold nearly 20,000 units.
What about your business most excites you?
The message behind the products, in that it promotes family & fitness.
What do you know now that you wish you would have known when you started WOD Toys?
That the toy industry is a better fit for us versus the fitness industry. Also that selling wholesale is a better fit for current man power vs selling retail.
What’s a hypothesis that you’ve had that has failed? And how did you respond?
That selling retail due to a higher ROI translates to a higher net income. We transitioned to wholesale.
What’s your favorite thing about being an entrepreneur?
The ability to create something from nothing.