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What does Versium do?
Versium is a data technology company that operates a real-life data services (LifeData) and predictive analytics scoring engine. These technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes. These insights are combined with an organization’s existing enterprise data to provide more actionable consumer intelligence and delivery of predictive scores that address ROI driven specific business cases.

What’s your traction been like thus far?
We have 30 customers. $1.2 M in contracted revenue. $7M pipeline including 50 + companies at various stages of close.

What’s your favorite startup in Seattle? (Besides your own!)
My two son’s Jack and Nick – Oh I guess those are mine also.

What’s your favorite thing about being an entrepreneur?
The challenge and the sense of accomplishment.

What does the future hold for Versium?
Great success. Lots of new predictive scores.

Describe your company culture:
Have fun and dominate. [Editors note: They have a Makerbot and they mine Bitcoins in the office!]

Seahawks, Sounders, Mariners or Huskies?
Sounders!

If Versium were an animal, what animal would it be and why?
Lion – king of the wild.

If you were to take Versium on a date, where would it want to go?
To the moon or possibly mars.

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