What does Tagboard do?
Tagboard is changing the way social media content is consumed and displayed in all different settings. We’re helping marketers, sports teams, live event producers, and individual users to search, curate, and display social content in a powerful way that unites the conversation and creates true community around subjects of interest. Our products are great not only in live venues and on television, but on digital properties, traditional media, and mobile.
What’s your traction been like thus far?
We have great customer traction across all market segments, with clients and users in 175 countries – names like Intel, Boeing, Microsoft, the Seattle Mariners, the Boston Bruins, Audi, the NCAA, and hundreds of others. Over 90% of our business has come to us organically through client referrals .
Are you hiring? If so, for what?
Yes! We have openings in engineering, account management and marketing.
What do you know now that you wish you knew when you started your company?
The balance between “Get it done” and “Do it right” is often very difficult to find. And once you find the proper balance, it will probably change on you!
What’s a hypothesis that you’ve had that has failed? And how did you respond?
We actually started out wanting to build a fully stand alone conversation platform with social inputs, but found quickly that the social networks provided everything we needed. As a result we focused on just aggregating the mainstream channels, rather than building our own YASN (yet another social network).
What’s your favorite startup in your city? (Besides your own!):
Simply Measured stands out to us. We love what they have built, and they have a great team!
What’s your favorite thing about being an entrepreneur?
I love the challenge of building something new and doing something that has never been done before. I’ve learned more about technology and leadership in the last 3 years than the 15 before it.
What’s your favorite local sports team?
Tie between Seahawks, Mariners, Sounders & Huskies! They are all Tagboard clients!
If your company were an animal, what would it be and why?
A Seahawk, no doubt. We operate with a chip on our shoulder and have our eye on the World Championship.
If you were to take your company on a date, where would it want to go?
Experience Music Project Sky Church for a private Macklemore concert of course!