What is Socedo?
Socedo is essentially a platform for sales teams that helps them generate relevant leads based on social media data. We look at peoples bios and their profiles online and then we also look at what they’re talking about, what actions they’re taking, and from that we can interpret who is the right person at the right time for a sales team to be talking to.

What’s your traction been like thus far?
We released our private beta on December 1st of last year so it’s been about four months now and already we have about 190 companies using the product so far. With those companies we see about 55% of them active on a weekly basis. Over that same timeframe we’ve generated 2,500 leads for our customers and those are leads that people actually click the yes button saying that yeah this is a relevant lead for me. Right now we’re seeing about a 25% hit rate so for every four leads that a customer looks at that we provide, they find that one of them is relevant for their business that they want to spend more time on.

How would you describe Socedo’s company culture?
Our company culture is really about working hard and challenging each other. I think that Kevin and I come from very different backgrounds, we’re at very different places in our lives, but I think that we have such different perspectives that we’re able to see all angles of a problem. You’ll find that in our company culture it’s very normal to challenge each other and really debate things through and making sure we’re thinking about all aspects of the problem, the challenge that we’re going after. You know, working hard and having fun, all of the normal stuff is a part of our company culture, but we’re also very small and it’s very early so we’ve got lots of different places that we can take this as we grow.