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What is Seconds?
Seconds is a payment system allowing you to swiftly complete transactions via the desktop web, mobile web or text message.  It shouldn’t matter what method you use, the payment experience should be as quick, simple and intuitive as sending a text message.

What’s your traction been like thus far?
We grew our transaction numbers throughout the 2012 year and have leveled off as of 2013. We are currently evaluating the next direction we would like to take with the business.

What do you know now that you wish you would have known when you started Seconds?
So it really IS this hard. You hear stories from others about how hard it is when you just start out, but you tend to disregard them purely by your own naiveté. A year and half in… I now know what they are talking about and what it takes to survive.

What’s a hypothesis that you’ve had that has failed? And how did you respond?
We believed people/businesses would jump onto text-based payments since they are able to be used by most any device (no device or iOS or Android requirements) and everyone already knows how to send a text message. What we found was businesses (and investors especially) are very focused on an app experience – for better or for worse. We are responding by taking a step back from our original vision of text based payments to evaluate the space and determine where to go and what our technology can be best used for.

What’s your favorite startup in Seattle? (Besides your own!)
Knotis. They are not yet publicly launched but have a killer vision for what the local SMB space needs for the next evolution of ecommerce/mobile commerce. Watch out.

What’s your favorite thing about being a startup in Seattle?
The startup community is world class in that we are one of the top cities in the country to start a tech company. You cannot forget that. You could very well be sitting in Kentucky right now wishing you were in Seattle or Silicon Valley, closer the engineers and investors. I like how we are a big pond, yet not the biggest pond. There’s a solid startup community here; one where you can go to a random event on a random night and 1) see people you know and 2) meet new people. It can happen almost every night.

What’s your favorite thing about being an entrepreneur?
The uncertainty. Sounds crazy, doesn’t it. I love how each day is different and how you pave your own course with each and every conversation, product revision, launch party, media write up, guest post, etc. It’s all out there, you just have to go get it. Sometimes you win. Sometimes you lose. But that’s why we play the game, right?

What does the success look like for Seconds?
We gauge success by growth in transactions, users, and merchants that are using our service. Hopefully those are up and to the right. Also, bringing new and innovative ideas to the larger market – being influential – is a sign of success for us as well. Lastly, even if we end up closing shop, learning things that are valuable, things we can apply later in another startup is a sign of a successful startup.

Seahawks, Sounders, Mariners or Huskies?
Hawks. They will win the Super Bowl.

If you were to take Seconds on a date, where would it want to go?
The beach, if you have seen one of our videos you would understand.

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