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What is PlaceFull?

PlaceFull is a “Booking as a Service” provider for Merchants (e.g. we are OpenTable for “everything else”). Merchants use the PlaceFull Platform to create listings that are then displayed on their own website, their Facebook page and the PlaceFull.com marketplace. Listings can be anything including Birthday Party Rentals, Camp Registration, Memberships, Space Rental, Services (e.g. Catering, Entertainment) and even individual items like tanning bed scheduling or renting a karaoke machine! Consumers can pick a day/time and book, in real-time (using their credit card) the listings. Money is then directly wired (via ACH) to the Merchant’s bank account.

What’s your traction been like thus far?

So far it’s been great and it’s only getting better! We have hundreds of merchants in Seattle and Eastside. We recently opened up Portland and are now moving to other metropolitan areas in the US.

What do you know now that you wish you would have known when you started PlaceFull?

Starting a marketplace when you don’t have Amazon, Microsoft or Starbucks on your business card is HARD. Building up the brand and driving consumers to your site is expensive and takes time – there are very few “Facebook-like” stories out there. Hard work, understanding your customer needs, and responding quickly are critical to success.

What’s a hypothesis that you’ve had that has failed? And how did you respond?

We assumed that every consumer and business in the Seattle-area would naturally go to our website for all their event booking needs – the reality was many people would come but, at the beginning, not many would actually book online. They wanted to talk to the merchant, ask questions about the space and maybe even visit it. We were a great source for discovery but then they weren’t booking. We solved this by extending our platform so merchants can embed the listings directly on their own website and on their Facebook page. This removed the barrier of consumers calling up the merchant and then just booking directly with the merchant vs. the PlaceFull marketplace. Now consumers can choose to book directly on the merchant site or the Placefull.com marketplace – no difference for us!

What’s your favorite startup in Seattle? (Besides your own!)

I really like Appetas and how they’ve made it so simple for restaurants to create their own website. So many merchants we talk to struggle with creating and managing their website and to have something as simple as Appetas for restaurants to generate their site in minutes is very cool (and useful).

What’s your favorite thing about being an entrepreneur?

At Microsoft I was part of a big company with many moving parts, etc. At the end of the day it was always hard to point at that one thing that you personally drove and made a direct impact for your customer. As an entrepreneur, you own it ALL. If it fails it is your fault, if it succeeds you get to enjoy the rewards – there are no politics and you get to be responsible for your own destiny.

What’s your favorite local sports team?
Seahawks! I played football in school and have always loved going to the Hawks’ games as the 12th Man. This is our year baby!

If your company were an animal, what would it be and why?

A Service Dog! A service dog is there to serve his/her master and perform a set of tasks that, otherwise, that person could not do on their own. That is PlaceFull – we are serving an unmet need today for our customers.

If you were to take your company on a date, where would it want to go? Why?

We work with so many cool merchants that do fun things that I would guess PlaceFull would want to start with some rocking climbing with one our many rock climbing merchants, then hit The Met for a steak and end the evening at a Winery in Woodinville for a private tasting party.

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