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What is New Car City?
NewCarCity.com is a new car search engine. Dealers upload only their best deals at their best price. Car shoppers search to find the right car based on price, savings and features.

What’s your traction been like thus far?
We’re excited to find out! We just finished our MVP and are preparing to perform our first ad tests.

What do you know now that you wish you would have known when you started New Car City?
I learned that the money always goes faster than people and that partnering a solid execution plan with swift development schedule is key to staying ahead of the flow of money.

What’s a hypothesis that you’ve had that has failed? And how did you respond?
When we first started New Car City, we were simply going to take advantages of a large market with too few competitors and do what they did just a little bit better. We were going to go after the 17% of car buyers that knew what they wanted to buy just like our competitors have been doing for years. While this business model would have made money, it would not take NewCarCity to a state of hyper-relevancy. Smack dab in the middle of a development cycle, we changed gears and subsequently enough, our value proposition. Now instead of going after the 17% of car buyers that know what they want to buy, we’re addressing the 83% that don’t know what they want to buy, but do know that they want a good deal. By allowing dealers to upload their oldest inventory at their best price, we’ve eliminated the worries of things like the bait and switch. These are cars dealers want to get rid of and customers love the feeling of getting one over a sales guy.

What’s your favorite startup in Seattle? (Besides your own!)
I like OfferUp! I’ve always been afraid of buying or selling things on online classified sites after hearing horror stories of Craigslist deals gone bad. Really the last thing I want to do is get stabbed in the liver over a botched lamp sale. They’ve done a good job of addressing the privacy and security issues and have a really sweet UI.

What’s your favorite thing about being a startup in Seattle?
The entrepreneurs in Seattle are incredibly friendly and helpful. I’ve never felt like being an entrepreneur in this city was like joining a secret society. Everyone has been open and willing to share contacts and ideas. It’s quite nice really.

What’s your favorite thing about being an entrepreneur?
Building a business is incredibly empowering to me personally, but seeing how it empowers everyone involved is definitely my favorite thing. Every member of our team has taken an incredible amount of ownership and pride in the work they do for our business. It’s an incredible feeling knowing that we’re not only building a new way to buy a new car, but also building a new line of entrepreneurs that are going to want to empower the people they work with in the future too.

What does the success look like for New Car City?
Changing the way people buy new cars would be nice :) For way too long people have been getting the old bait and switch. Even with guaranteed price certificates, if a deal doesn’t make sense to the dealer, they’ll try and switch you into something that does. Dealers use our product because they have old age inventory that’s costing them money to store and we have customers coming to our site looking for the best deals on new cars. Car shoppers save time, money and worries. Car dealers sell the cars they needed to sell most.

What’s your favorite local sports team?
Huskies

If your company were an animal, what would it be and why?
The geoduck. This is a creature that strives on pressure. Without the pressure of sand and water, this industrious little mollusc will cease to grow.

If you were to take New Car City on a date, where would it want to go?
There’s only one answer to this question. 24 Star Thai in Lynnwood!

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