Community Supporters

DWT Startup Law Blog WeWorkMoz

What is Moz?
Moz is a software startup based here in Seattle. We focus on helping professional web marketers to track all of their inbound channels: SEO, social media marketing, content marketing, email and conversion rate optimization, etc. There’s 125 of us now up from two of us when we started the company, so it’s been a really exciting ride.

What’s your favorite thing about being an entrepreneur?
You know, there’s all this research around happiness and what makes a person happy. They talk about the ability to control what you get to do as self determination right. They talk about growth, being able to learn new things and achieve a next level. They talk about having a goal but enjoying the journey. I would actually say that all of those things, all of those big factors in a persons professional happiness are things that I get here at Moz. I don’t know if I’d get that if I were an entrepreneur anywhere but I do love them here. You know, I’m really a very accidental entrepreneur. I didn’t set out to start a company, I didn’t even know what a “startup” was. I thought venture capitalists were people who like, stole your company away from you.. I was a very, very naive entrepreneur early on and so I think this journey has just brought me a lot of happiness.

What about Moz is most exciting to you?
This might be a result of who I am but I am most excited about the people. The people here, the team I get to work with, I love coming to the office because of who I get to see and work with. I look at my calendar on my phone and I’m like, “Ooh, I have a one on one with this person, I’m exciting about that! I get to go to this meeting and I’m excited about that.” I love that. I’m also really really excited and passionate about the people outside of moz: our customers, our community, the networks I’m in, the people that I meet when I go to speaking engagements and conferences. I just have so much strong desire to help marketers do better marketing and to help share the knowledge that I’ve learned and to learn things from them. I spend 100 days a year on the road doing those types of interactions and it’s just phenomenal. People is right at the center of what makes me excited.

What do you know now that you wish you would have known when you started Moz?
When I think about the many lessons, and I can’t tell you how many times I’ve failed and made bad choices and wrong decisions, I think there are a few good lessons that stick out to me in terms of startup world and what I’d be passionate about. Some of them are kind of conventional wisdom. Conventional wisdom ones are, you know, the people that you hire are extremely important and absolutely critical to your success. One of the many things that I’ve found that predicts a great fit is do they fit with your core values? (You should define those for yourself and you should define them for your company right at the start. I can’t urge that enough.) If they are a fit, are they also passionate about the work that they do outside of work? Do they do it for fun, as a hobby? If you interview an engineer and they’ve never committed anything to GitHub except for code for their own jobs, do they love what they do? If you’re talking to a marketer and they’ve never written their own blog post or done guest blogging, they don’t run social media accounts of their own, they haven’t had successful email newsletters that they’ve sent out, they’ve never done conversion rate testing apart from their job, do they love it? Are they passionate about it? Are they going to be a great fit for your team? I tend to find that the people who are those great fits have that passion inside or outside of work. They’re doing what the love and they just happen to be good enough at it to get a paycheck as well.

Another very big lesson, and this is going to defy conventional wisdom, but I really hate the concept of MVP. I despise minimum viable product. I like extremely excellent viable product. I would go for the EEVP every time over the MVP. I think MVP’s actually kill a lot of potentially great startups and companies and products because people have this rush to launch something, anything, and it doesn’t fulfill the true desire of their customers. It doesn’t fulfill what they could achieve given more time, more energy and more effort. They simply have this idea in their head that, “I have to launch something, and so I will launch something that’s shoddy and minimum instead of something that’s truly excellent. And maybe that’s just a difference of opinion about what “minimum” viable means, but I would urge you to think a little bit more on the, “is this excellent” rather than the “is this minimum” side. I have so many other lessons but I’ll leave it at those two for now.

600true
dots
bottomright
325true
true
800http://seattle.started.in/wp-content/plugins/thethe-image-slider/style/skins/white-square-1
  • 5000
    slideright
    false
    60
    bottom
    30

    MOZ Offices

  • 5000
    slideright
    false
    60
    bottom
    30

    MOZ Offices

  • 5000
    slideright
    false
    60
    bottom
    30

    MOZ Offices

  • 5000
    slideright
    false
    60
    bottom
    30

    MOZ Offices

  • 5000
    slideright
    false
    60
    bottom
    30

    MOZ Offices

Nuts and Bolts

Ask The Founder Anything

Share This Profile

Moz

 
 
Back to top