What is LIFFFT?
We consult with large companies to help them move faster, think more innovatively, and implement the product development methodologies the startup world has been learning over the last 10 years.

What’s your traction been like thus far?
We’ve primarily been working with Nordstrom, and have only recently started to explore working with other companies. But we are bootstrapped and profitable. 🙂

What do you know now that you wish you would have known when you started LIFFFT?
There’s nothing in particular I wish I would have known earlier. Everything I’m learning has been an iterative process. Each iteration is less useful than the fact that we’re constantly iterating and learning.

What’s a hypothesis that you’ve had that has failed? And how did you respond?
“Hypothesis: “”This idea is an exception to the rule! We don’t need to follow our normal processes.” Nope. We were wrong. We had a Pinterest analytics product we were experimenting with, but we didn’t follow our own customer development methodology when creating it. We thought “”This is an exception! We know what customers want.” We ended up killing that product, and it was a reminder of how easy it is to think that THIS TIME it’s the exception to the rule.

What’s your favorite startup in Seattle? (Besides your own!)
Startup Weekend/UP Global! They’re inspiring a whole generation of people to become entrepreneurs. What’s cooler than that?

What’s your favorite thing about being a startup in Seattle?
Seattle is small, but growing rapidly. It’s why I moved to Seattle in the first place. There’s a constant vacuum – there’s more demand for everything than there is supply. So much opportunity to create new things.

What’s your favorite thing about being an entrepreneur?
Taking something from my imagination and forcing it into reality.

What does the success look like for LIFFFT?
Success for LIFFFT means enabling our employees to live the life they want to live. We want to work on hard problems that matter, but also have time for play and friendship.

Seahawks, Sounders, Mariners or Huskies?
Go Packers!

If your company were an animal, what would it be and why?
A bat-piranha hybrid, which is pretty much the most terrifying creature combination imaginable.

If you were to take LIFFFT on a date, where would it want to go?
The SpaceX factory.