What is iWitness?
iWitness is a personal safety device. Think of having a witness in your hand.
So when you’re alone, in an unsafe situation or just feel uncomfortable, you simply touch ‘record’ and your phone is ‘armed’.
After downloading the app, your phone records a video/audio – and automatically uploads it to a cloud server – it does not stay on your phone. There’s nothing a criminal can do to get the video off of your phone, because it’s not there. Your phone will call 911 if you choose to do so, and it immediately sends an email alert (with your location) to a personal contact that you’re in trouble.
It provides peace of mind to customers, and should the need arise, a way to prosecute criminals through strong video evidence.
What’s your traction been like thus far?
We’re pre-promotion. Focused on consumer and enterprise. iWitness is available in U.S. and Canada today on iOS and Android platforms. We’re talking with campus police, real estate firms, and schools.
What do you know now that you wish you would have known when you started iWitness?
The challenges of mapping to the Android platform across its multiple versions and device.
What’s a hypothesis that you’ve had that has failed? And how did you respond?
The first iteration simply sent still images to the server. We quickly realized video and audio was much more powerful, so we made an early pivot, fresh investment in the difficult undertaking of capturing and transporting video in real-time.
What’s your favorite startup in Seattle? (Besides your own!)
Uber. I use it all the time. I like apps that solve problems.
What’s your favorite thing about being an entrepreneur?
What’s your favorite local sports team?
If your company were an animal, what would it be and why?
Human. iWitness emulates the value of a having someone with you.
If you were to take iWitness on a date, where would it want to go?
Serious Pie for pizza.