What is Indix?

We organize, analyze and visualize the world’s product and product related information.

What’s your traction been like thus far?

We just launched our V1 product a few weeks ago and we have our first set of customers.

What do you know now that you wish you would have known when you started Indix?

That it takes longer than you would like, in order to do anything worthwhile. So patience is important in a startup, however contrary that might seem. Some things you can’t rush.

What’s a hypothesis that you’ve had that has failed? And how did you respond?

We initially considered a very low price for our product based on the hypothesis that it would attract more customers. But as we learned about what our customers wanted and that they were willing to pay for it, we realized that it was about value and not price. So we put our hypothesis aside, built more into the product to meet customers’ expectations. It took longer to get to V1 but it was worth the wait.

What’s your favorite startup in Seattle? (Besides your own!)

Qumulo. We are in their office and they are a great bunch of people.

What’s your favorite thing about being a startup in Seattle?

Other startups – there are lots of people willing to share their ideas, experience, and space 🙂

What’s your favorite thing about being an entrepreneur?

The people, the details and the ability to do the right thing. Lots of favorite things.

What does the success look like for Indix?

When customers love our product and suggest it to their friends and colleagues

What’s your favorite local sports team?

Sounders

If your company were an animal, what would it be and why?

Dogs are wonderful people. Loyal, always ready for an adventure and great company.

If you were to take Indix on a date, where would it want to go?

The Seattle Art Museum