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What is Clipboard?

Clipboard is a web service that we think of as the best way of saving anything from across the web. If you have ever been in a situation where you need to pull together lots of different pieces of webpages in order to make a decision, maybe it’s a purchase decision or your planning a trip or collaborating with someone, Clipboard is a place where you can pull all of that in regardless of the type of content that you need. You can organize it and share it as you see fit.

What kind of traction has Clipboard seen since launch?

We’re north of 125,000 registered users. Growth rate is something that’s not always consistent, it ebbs and flows with PR cycles and even holiday schedules and things like that. What we’re really proud of is that for the first 15 months of the company the average month-over-month growth rate was somewhere between 35 and 40 percent per month.

What do you know now that you wish you would have known when you started?

I think one of the most important things is how growth rates and traction and engagement and all of the other things work a lot differently from one year to the next. For example, you ask anyone who has sort of a tentative relationship with a startup or technology and you ask, “What do you think the impact of say, being featured on TechCrunch, or some other high profile website or blog?” They might say, “Oh gosh, you can probably get 50,000 registrations from something like that.” The truth is, it’s more like 500. The world of technology communication in the form of blogs and press has become so saturated with so many different sources of information that the marginal impact now of one bit of PR is actually a couple orders of magnitude less than what people think.

If you were going to take Clipboard on a date, where would it want to go and why?

I think, if I were to take Clipboard on a date, it’d have to be karaoke. The reason why is karaoke is one of those experiences that strips away all the facades. All the effort that you make to look your best and sound your best pretty much get destroyed the first time you try to do a rendition of Rhinestone Cowboy or something like that. So Clipboard, on a date, karaoke.

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