What is Buddy?
Our company is Buddy.com – we provide a backend platform that helps developers on any device, any platform power, optimize and measure their apps. We provide metrics and analytics that allow an app publisher to understand true user engagement in their apps, not just count users or downloads. We believe that brands and agencies are spending a disproportionate amount of time & money reaching consumers where they’re increasingly spending time – on a mobile device screen. The reason for this underspend is because brands today are unable to measure ROI for their mobile app investments. Buddy solves that problem.
What’s your traction been like thus far?
Traction has been great. We had a fantastic first year in 2012, exceeding our revenue targets, and just last week we released our Analytics Dashboard product, which will anchor our revenue growth for 2013.
What do you know now that you wish you would have known when you started Seconds?
Starting a company is hard. Raising money is hard. Growing a team is hard. Winning customers is hard. But despite all that, I’m having more fun than I’ve ever had – and I’ve had some pretty incredible jobs. So, I wish we did this sooner – but I’m also glad we didn’t, because getting through the hard times is easier with a deeper, more experienced background.
What’s a hypothesis that you’ve had that has failed? And how did you respond?
That we didn’t need to have a free offering – that developers would pay even a small amount ($5/mo) to get access to a killer asset. We responded in a few days, and immediately introduced a free tier.
What’s your favorite startup in Seattle? (Besides your own!)
We’re huge fans of folks like Moz, AppTentive and Glympse.
What’s your favorite thing about being a startup in Seattle?
Cheaper than the Valley, incredibly supportive network, but great to be a little “off the beaten track”.
What’s your favorite thing about being an entrepreneur?
The ability to directly impact a product and be able to bring a vision to market – is amazing.
What does the success look like for Buddy?
Aside from the usual, “need to stay in business” metrics – we see ourselves as industry enablers, and if we can have the kind of impact on mobile marketing that we believe we can – we’ll become to mobile screens what Nielsen is to TV screens and comScore is to web screens.
Seahawks, Sounders, Mariners or Huskies?
If your company was an animal, what would it be and why?
Kangaroo – Aussie style!
If you were to take Buddy on a date, where would it want to go?
A gastropub with all our BUDDIES where we can enjoy amazing food, bevy’s and laughter!